A creative leadership
Coaching
Studio
for multidisciplinary women.
Built by Tori Lazar
I help women turn adversity into a springboard for personal growth, business innovation, and better leadership. Together, we’re changing the face of leadership and crafting a more harmonious way to work and live.
Featured on:
I give my clients the knowledge & tools to:
Build confidence to take risks, advocate for themselves, and make authentic decisions that reflect their core values, lived experiences, and independent thoughts
Unlearn bad habits, reevaluate their perceptions of failure, work/life balance, success, and ambition, and redesign their lifestyles accordingly
Use creative problem-solving approaches to realize innovative solutions amidst identity and organizational crises, cultural and technological shifts, or economic and market uncertainties
Honor their story, identify their differentiating qualities, and lead with vulnerability to establish trust, boundaries, and connections at work
Foster clarity of purpose, meaning, and impact for themselves and their teams, and develop systems to effectively scale their vision
Establish an authentic leadership presence and systems for team communication, creativity, and collaboration that foster the power of “we,” not “I,” to build an equitable and resilient culture
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![Aasiyah Abdulsalam Headshot]()
I’ve worked with a few mentors and coaches over the years, but Tori is genuinely exceptional. What sets her apart is not just her strategic thinking, but the way she meets you exactly where you are intellectually, emotionally, and operationally and helps you move forward with real clarity and confidence. She has an amazing ability to cut through noise, challenge assumptions without ego and ask the questions actually matter. As a founder it’s rare to find someone who can hold both the big picture and the very human side of leadership at the same time. Our work together has helped me make better decisions and communicate more clearly, especially during moments of pressure and uncertainty. If you’re an executive or founder looking for a coach who is both intellectually rigorous and genuinely supportive, I can’t recommend her highly enough.
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![Doone Roisin Portrait]()
"If you’re lucky enough to work with Tori, you quickly realize she is genuinely a game changer that makes a difference in your business. Tori doesn’t just give you tools, she gives you ways of thinking that stick, and that's part of her superpower. Beyond her strategic brain that is BRILLIANT, she’s an absolute ray of sunshine to work with and know on a personal level. She's smart, thoughtful and ridiculously good at what she does. After the project wrapped up she continued to deliver value! If you’re a woman navigating leadership in a high-pressure industry, I couldn’t recommend her more highly. Tori is someone you want in your corner cheering for you."
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![Ariba Jahan Headshot]()
Tori will have you believing in yourself, manifesting your future, and operationalizing your wildest dreams. I truly wish every female executive could have a Tori by their side. It's rare to find a coach who can seamlessly blend inspiration, challenge, and deep humanity with sharp business acumen and operational rigor. Tori is that rare combination. She doesn’t just root for you, she stays rooted with you, through every stretch, sprint, and stumble. At this point in my career, I’ve done a lot of the self-work and will stay committed to it, on my own. What I needed wasn’t more introspection, it was momentum. I needed someone who could roll up their sleeves, help me map the tactical alongside the visionary, and hold me accountable to building what I say I want. That’s what Tori does. She sees the dreams and the gaps, and helps you build the bridge between them.
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![Melissa Wong Headshot]()
Tori has a magical way of storytelling and a uniquely impactful point of view that makes her a captivating speaker, educator, and overall voice. I worked with Tori as a guest on the Thinkific podcast "Unique Genius". She brings a thoughtfulness to answering questions and has a depth of experiences across her own business and her clients' businesses that make every conversation insightful. In addition to delivering quality work, Tori is a genuinely excellent partner who will work with your company to create a long-term win-win relationship. I would highly recommend her as a guest speaker, moderator, trainer, or collaborator in any capacity for a brand!
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![Van Newman Headshot]()
Working with Tori was the best decision I made in 2025. And that's saying a lot because I worked with her at the end of the year, so I had made a lot of decisions by then. Before working with Tori, I felt like I was in a room with my own brilliance and creative potential and vision, but I couldn't see what I was capable of because I was trapped in the darkness of my own mind. Working with Tori was like inviting someone to shine a light and help me see with such precision and clarity what I couldn't alone. And then having someone right there by my side as my co-architect, shaping the me I could finally see in my head into reality. If you're thinking about working with Tori, just do it. She has a wealth of knowledge, an abundance of resources, and you will 100% have a team player who believes in you and is on your side. I simply cannot recommend enough.
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![Diego Marini Headshot]()
"YummyColours has worked with Tori on several projects. From day one, we admired the thorough approach Tori brings to the subject, the deep research, and the wide understanding of the brand's objectives and directions. She’s also a confident presenter, outlining the work in a very clear and engaging way.The most important point, I think, is this: Tori is a fantastic human being. She is so easy to work with, a true sparring partner where feedback is taken and given to improve the work at hand. Lighthearted when needed, but when necessary, Tori approaches each project with a true and deep sense of inclusion (gender, race, and physical abilities) and critical thinking to challenge the status quo. A true partner.”
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![JESS CATORC HEADSHOT]()
“Tori is an absolute star!! Blending her creativity with solid business sense, she has this incredible way of shifting how to think and approach your work and career. She reignited a spark in me that I legit thought was gone for good. Working with her will be a game changer.”
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![ELYSE FOX HEADSHOT]()
“I don’t want to come off as dramatic but working with Tori has changed my life. The care, intention, and expertise she shows up with for each coaching session is always met with delight. She challenges me where I need it most and offers a unique coaching style that fits well with my creative path. I’ve recommended Tori to anyone who I feel needs support from someone with fresh eyes and lived experiences. Kudos to you Tori and thank you.”
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![Samyutha Reddy Headshot]()
"Tori brings equal parts warmth and strategic insight to her coaching sessions, a balance that is difficult to get right. She engages in deep discovery about you, your habits, beliefs, and aspirations. She helps you create forward motion and ensures that you are consciously choosing your next step forward.This is so important for high-achieving women who have spent so long being goal-oriented that they've skipped over the work it takes to be mission-oriented. These types of women can be met with advice to dull their ambition or reconsider their relationship with work, but Tori addresses this work in a way that makes high achievers feel more empowered. She helps guide you from the "why" to the "how" and every step in between."
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![Olivia Owens Headshot]()
"Tori is the ultimate collaborator and embodies so much of what's missing from the coaching space today. She creates space for you to show up as your full self, leads with empathy & vulnerability, and doesn't shy away from holding herself and others accountable. Her superpowers are helping you clarify your vision and providing the support you need as you navigate the challenges of building your own thing from ideation to marketing to leadership. For any solopreneuer, Tori is who you want in your corner."
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![Niyi Headshot]()
Over my 15-plus-year career as a Creative Entrepreneur, I've learned that certain guides possess the rare ability to transform business professionals into compelling storytellers and worldbuilders. Tori embodies this gift completely. She helped me excavate and position my creative point of difference as a core strength within a saturated market. Through our work together, she illuminated blind spots I hadn't recognized and refined my approach to marketing my skills. The results are tangible: I'm now expanding my professional career with greater clarity and momentum. If you're seeking someone who understands how to articulate creative value in business terms, Tori is that person.
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![Chandni Odedra Headshot]()
"Tori brings such a strong, clear approach to her coaching—focusing on long-term growth while helping you see instant results after each session. Her sessions are truly transformative and empowering, grounded in a deep understanding of the industry and what it takes to thrive in it. Since working with Tori, I’ve gained so much clarity and focus. She’s taught me how to organize my thoughts and apply them with intention—whether it’s identifying my non-negotiables or approaching projects with a clearer sense of purpose. Even in a chaotic work environment, I’ve found myself bringing more structure and intention into the way I operate—and it’s made a world of difference."
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![ARPITA MEHTA HEADSHOT]()
“Tori is a bright shining light and I'm so grateful to have crossed paths and worked with her. Her insight, worksheets, and approach to navigating a modern career (and life) were impactful in more ways than one. Would highly recommend working with Tori if you need someone to push you to think differently and help you redefine your path.”
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![Liz Guber Headshot]()
"Tori is a dream collaborator. She's strategically savvy and able to see around corners and make recommendations that are based in data as well as years of marketing and founder experience. She's empathetic, compassionate and a true champion of the people and companies she believes in. I've learned a lot from her and hope to take many of her insights, approaches and values with me on my professional journey. Would partner with her again in a heartbeat!"
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"I had the pleasure of working with Tori on a handful of projects for Kitty and Vibe. Tori has unparalleled expertise in community-building, story-telling, and executing against a vision. She leads with care, honesty, and excellence that establishes a working relationship built on the utmost trust. There's no hype person better than Tori - keep her in your corner, your heart will be full and she'll help you unlock a new level of confidence."
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![Priscilla Agyeman Headshot]()
"Tori is truly one of a kind. I have never met a more tenacious, driven, kind, thoughtful, and strategic entrepreneur as her, and she embodies what it means to be both your own cheerleader- while also rooting for others. We've worked together during the production of a live activation for a brand event, and it was then that I realized how professional and meticulous Tori is with whatever project she's handling. Since then, Tori and I have continued championing each others' work, and I'm beyond excited to see what else she will inevitably accomplish as she grows in her industry and beyond. I highly recommend Tori for her ability to get things done with efficiency, open communication, while radiating positivity."
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![Madison Brill Portrait]()
"Tori is one of the most talented people I have had the pleasure of working for and with. She is wise beyond her years and incredibly good at what she does. She always has her finger on the pulse and knows how to build a loyal following and community. But, most importantly, she knows how to build and manage a team."
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![Shydeia Caldwell Portrait]()
"Tori has been a true blessing to my business development, strategy and leadership skills. Through her clear and effective advisement, I have been able to shift my mindset in how I approach brand partnerships, brand growth and long term vision."
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![Lani Halliday Portrait]()
"Tori has allowed me to tap into a state of expansion and growth for my company and brand that I could not have navigated solo. She took all of the hard work and recognition I brought to the table and leveraged me into a place where I'm truly working smarter, and business is growing at an incredible pace. 10/10 would recommend."
