Tori Lazar is a strategic storyteller and executive coach for multi-disciplinary women in highly competitive industries like tech, media, finance, and advertising. Through her creative leadership coaching studio, How to Fck Up Well, she helps her clients turn adversity into a springboard for personal growth, business innovation, and better leadership. Together, they’re changing the face of leadership and crafting a more harmonious way to work and live. In addition to coaching, she advises women-led organizations like Female Startup Club and Black Girl Magik, mentors young women and girls through non-profits like Step Up, and shares career advice on media platforms like Girlboss. Above all, Tori is committed to nurturing the untapped and unrecognized potential in women and girls and shaping a future where we aren’t conditioned to be perfect or in service of others before ourselves. Why? Because it’s good for our collective well-being, business, and the global economy.

Tori Lazar is a strategic storyteller and executive coach for multi-disciplinary women in highly competitive industries like tech, media, finance, and advertising. Through her creative leadership coaching studio, How to Fck Up Well, she helps her clients turn adversity into a springboard for personal growth, business innovation, and better leadership. Together, they’re changing the face of leadership and crafting a more harmonious way to work and live. In addition to coaching, she advises women-led organizations like Female Startup Club and Black Girl Magik, mentors young women and girls through non-profits like Step Up, and shares career advice on media platforms like Girlboss.

As a former brand builder and marketing executive, she’s developed a keen ability to uncover hidden opportunities, ask difficult questions, bring people together, and turn ideas into action. For over a decade, she’s been an invaluable asset to C-suites and founders, helping B2C and B2B companies at various stages of growth build values-driven brand ecosystems, overcome growth challenges, and maximize revenue potential. Rooted in her 'restaurant kid' upbringing and the dynamic community she was raised in, she’s always been intrigued by the nuances of human identity, our capacity for change, and the power of storytelling. This fascination drives her to uncover her clients' authentic natures and deepest desires so they are empowered to self-actualize sans self-sacrifice—facing and embracing adversity is an inevitable part of that process.

Above all, Tori is committed to nurturing the untapped and unrecognized potential in women and girls and shaping a future where we aren’t conditioned to be perfect or in service of others before ourselves. Why? Because it’s good for our collective well-being, business, and the global economy.